COMMENTS

Cadbury Chocolate Quest gets ready to launch

A new ride is opening soon at Cadbury World in Birmingham.

Cadbury Chocolate Quest opens on Friday (March 29, 2024) for the Easter weekend.

And The Family Holiday Guide has some photos of the ride for fans of the chocolate experience to see.

The new indoor trackless ride has 3D themed sets and virtual screens and will be brought to life with sounds, lights, smells and heat making it an interactive and sensory experience. 

Riders will be set a mission by Freddo then travel in nine Cadbury cars to complete an immersive quest to collect all the ingredients needed to make a bar of Cadbury Dairy Milk using lasers to lap them up.

The ride features 23 cocoa pods, cheeky Buttons monkeys and most excitingly, the end of the ride features litres of liquid chocolate.

Putting the finishing touches to the new ride Chocolate Quest at Cadbury World, Birmingham

After disembarking, guests will collect a Cadbury treat made with all the ingredients they have ‘collected’.

Putting the finishing touches to the new ride Chocolate Quest at Cadbury World, Birmingham

Cadbury Chocolate Quest is part of a wider £8m investment for Cadbury World, with further ambitions for the long-standing attraction after its operation was taken over by Merlin Entertainments in January 2023.

Tim Waters, Regional Director of the Birmingham cluster at Merlin Entertainments, said: “The whole team is so excited to see all the hard work that has gone into this massive project come to life.

“From polishing the cars and testing the flowing liquid chocolate, the team have been working round the clock to prepare the ride in time to welcome guests when it launches on Friday, 29th March.

“We can’t wait to see Cadbury Chocolate Quest in action as we really feel it is a ride that will be enjoyed by everyone.” 

Read our review of Cadbury World, which is a popular family attraction based in the historic village of Bournville, just outside Birmingham city centre, where visitors can learn all about the history, magic and making of Cadbury chocolate. 

Putting the finishing touches to the new ride Chocolate Quest at Cadbury World, Birmingham

With an assortment of interactive zones, a team of in-house chocolatiers, the on-site Cadbury World Café and African Adventure play area, plus the unmissable 4D Chocolate Adventure, there’s so much for visitors of all ages to see and do at Cadbury World. 

0 0 votes
Article Rating
MORE: Biddulph Grange Gardens – review, guide and top tips for this National Trust site

The Family Holiday Guide Email

The best news, reviews, ideas and

tips to help you enjoy

fabulous family holidays.